Digital Marketing Specialist (Remote)
About the job
We’re looking for a hands-on Digital Marketing Specialist who knows how to turn strategy into execution, and execution into results.
Forwardly, a product of ForwardAI, is an award-winning, AP and AR automation platform. Our platform enables businesses to pay bills and get paid in real time, faster, smarter, and more securely than traditional systems. We’re building the next generation of financial tools that remove friction, increase transparency, and give businesses the confidence to grow.
The Role
This role sits at the intersection of content, growth, and analytics. You’ll work closely with the Director of Operations and Marketing to plan, execute, and optimize marketing strategies that actually move the needle for small and medium-sized businesses.
This is not a “post-and-pray” marketing role. If you enjoy experimenting, handling multiple projects at once, measuring impact, and improving performance month over month, you’ll fit right in.
Duties and Responsibilities
- Become deeply familiar with SMB pain points, buying behavior, and product positioning so you understand why customers convert, not just how
- QA and testing of website, marketing channels, and products as needed
- Create and refine content across channels including website, blogs, landing pages with SEO, GEO, and AEO best practices in mind
- KPI-driven reporting and data analysis that monitors behaviour and creates actionable plans to improve results
- Email marketing experience with newsletters, automated emails, and eblasts
- Occasional graphic design, white paper design, and short video editing, carefully following a brand guide
- Conducting market research and staying on top of product market trends
- Collaborate with remote team members as needed (potentially at early or later hours)
- Event support online and offline, including webinars, trade shows, and special events
- Manage social media presence including content creation, scheduling, and calendar planning aligned with broader campaigns
- Knowledge of PPC ads with Google, Meta (Facebook and Instagram), and LinkedIn
Qualifications & Skills
- 3 to 5 years of hands-on experience in digital marketing or growth marketing
- Strong writing skills with the ability to create clear, persuasive copy and edit ruthlessly
- Working knowledge of SEO fundamentals and familiarity with GEO and AEO concepts or a strong desire to learn quickly
- Excellent knowledge of AI tools, including best practices, efficient prompts, and limitations
- Previous experience in partner, affiliate, and influencer marketing is an asset
- Experience with HubSpot Marketing Hub, Monday Marketer, and Figma
- Solid knowledge of website analytics tools, including Google Analytics and Microsoft Clarity
- A desire for both independent work and team projects that require collaboration
- Comfort with working 100% remotely and checking in regularly – having dedicated office space is ideal as calls are frequent
- Highly self-motivated, proactive assertive, and professional
- A knack for efficient and action-plan-driven brainstorming is a huge plus
- Able to pass a background check
- Experience marketing to SMB or B2B audiences is a strong plus
What will make you stand out
- Experience optimizing content for AI-driven discovery such as ChatGPT, Google AI Overviews, and Perplexity
- Background in a startup or fast-growing company where priorities shift quickly
- Ability to explain why a campaign worked or did not work, not just report numbers
- Ownership of campaigns from planning through execution and optimization
Benefits at ForwardAI
- Competitive salary
- Fully remote role with flexible work location and working hours
- Supportive and positive work environment that values ownership and accountability
- Extended health coverage
- Generous paid vacation each year
- Casual work culture where you can wear what helps you perform at your best
Please note that at this time, we are only hiring for this position in India.
Interested candidates can apply by sending a cover letter and resume to hr.india@forwardai.com.