{"id":773,"date":"2021-06-05T17:48:03","date_gmt":"2021-06-05T17:48:03","guid":{"rendered":"https:\/\/www.forwardai.com\/blog\/?p=773"},"modified":"2023-01-02T09:50:20","modified_gmt":"2023-01-02T09:50:20","slug":"how-to-help-your-clients-with-advisory-services-during-challenging-times","status":"publish","type":"post","link":"https:\/\/www.forwardai.com\/knowledge-center\/blog\/how-to-help-your-clients-with-advisory-services-during-challenging-times\/","title":{"rendered":"How to Help Your Clients With Advisory Services During Challenging Times"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672652138104-b881febecd6b7ba53ddc814453096b81-1-300x200.jpg\" alt=\"How to Help Your Clients With Advisory Services During Challenging Times\" width=\"710\" height=\"474\" class=\" wp-image-6056 aligncenter\" srcset=\"https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672652138104-b881febecd6b7ba53ddc814453096b81-1-300x200.jpg 300w, https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672652138104-b881febecd6b7ba53ddc814453096b81-1-1024x683.jpg 1024w, https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672652138104-b881febecd6b7ba53ddc814453096b81-1-768x513.jpg 768w, https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672652138104-b881febecd6b7ba53ddc814453096b81-1-1536x1025.jpg 1536w, https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672652138104-b881febecd6b7ba53ddc814453096b81-1-2048x1367.jpg 2048w, https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672652138104-b881febecd6b7ba53ddc814453096b81-1-360x240.jpg 360w, https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672652138104-b881febecd6b7ba53ddc814453096b81-1-272x182.jpg 272w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/p>\r\n<p>You\u2019ve probably heard the saying, \u201cA friend in need is a friend indeed.\u201d It turns out to be true in the present scenario for advisors and their clients.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Keeping your clients calm and supporting them in this once-in-a-generation health and economic crisis could go a long way for both of you.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Although the client\u2019s customer retention, business profit, steady income levels are not in your hands, there are several ways you can manage their financial health through your sound financial advice in tough times. The current crisis is an opportunity to understand and feel your client\u2019s fear and concerns, and share best practices to ease their financial worries.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Here are how you can better serve your clients and live up to their expectations by navigating them through the coronavirus crisis.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Sell Value Rather Than Price<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Clients are lonely, panicked, anxious, and scared during this unimaginable times. They need to be heard and understood. Staying in touch and having a genuine conversation with them is more necessary now \u00a0than ever.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">To understand your client\u2019s needs and meet their expectations, you just have to shift your focus from sales to a value-based mindset at this time. Put yourself in your client\u2019s shoes and encourage them to express their financial challenges. Empathy is critical \u2013 now and always.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Adopt an anti-selling mindset.<\/li>\r\n<li>Communicate regularly either through email or phone call and keep it short.<\/li>\r\n<li>Check how their family and employees are doing in this chaotic time<\/li>\r\n<li>Boost client\u2019s confidence that they can weather the storm.<\/li>\r\n<li>Talk about how the current environment is affecting your client\u2019s business and understand their current financial needs, values, and goals.<\/li>\r\n<li>Listen to your clients and focus on what they actually want and not what you think they need<\/li>\r\n<li>Last but not the least, find out their major financial concerns and how you can help<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Help them with Financial Planning<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">There could be several possible situations your clients are dealing with due to the COVID-19 outbreak. Perhaps there are no sales as the company is closed due to lockdown. Or your client might be running a virtual business but witnessing a sharp decline in sales. They might be laying off their employees or facing a cash flow crisis. Some clients may cut their marketing budget while others borrowed a business loan.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This is where you come in and address the financial issues they are facing.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Have a look at your client\u2019s updated financial statements and review their current financial situation.<\/li>\r\n<li>Find out how much damage has been done? What needs fixing? And what steps you can take to recover and back your client\u2019s businesses as usual?<\/li>\r\n<li>Review your clients\u2019 budget and update it according to the situation.<\/li>\r\n<li>Educate your client about the causes of poor cash flow and\u00a0 how it can be fixed by using a cash flow\u00a0 forecasting tool, like\u00a0<a href=\"https:\/\/www.forwardai.com\/forwardly\"><strong>Forwardly<\/strong><\/a><\/li>\r\n<li>Motivate them for setting up an emergency fund to prepare for the worst.<\/li>\r\n<li>Try to educate clients about how they can\u00a0<strong><a href=\"https:\/\/www.forwardai.com\/knowledge-center\/blog\/forwardai-predict\/4-tips-to-reduce-cost-and-save-your-small-business-in-a-crisis\/\" data-type=\"URL\" data-id=\"https:\/\/www.forwardai.com\/blog\/wp-admin\/post.php?post=556&amp;action=edit\">reduce current expenses and save money in a crisis\u00a0such as curbing non-essential<\/a> <\/strong>expenditure, cutting payroll\u00a0 expenses, investing in affordable marketing and seeking cheaper alternatives.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Provide Information about Emergency Business Financing<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Mere eliminating the expenses \u00a0won\u2019t help your clients survive if there isn\u2019t money coming into their bank accounts. Provide information about several business financing options to successfully jump-start your client\u2019s business. Tell them about various government loan programs and grants created to support businesses that are in financial hardship because of the \u00a0pandemic such as\u00a0<strong><a href=\"https:\/\/www.forwardai.com\/knowledge-center\/blog\/forwardai-predict\/sba-paycheck-protection-program-what-small-businesses-need-to-know\/\" data-type=\"URL\" data-id=\"https:\/\/www.forwardai.com\/blog\/wp-admin\/post.php?post=575&amp;action=edit\">Paycheck Protection Program<\/a>,\u00a0<a href=\"https:\/\/www.forwardai.com\/knowledge-center\/blog\/forwardai-predict\/economic-injury-disaster-loans-what-small-businesses-need-to-know\/\" data-type=\"URL\" data-id=\"https:\/\/www.forwardai.com\/blog\/wp-admin\/post.php?post=599&amp;action=edit\">Economic Injury Disaster Loan<\/a>,\u00a0<a href=\"https:\/\/www.forwardai.com\/knowledge-center\/blog\/forwardai-predict\/a-complete-guide-to-sba-loans\/\" data-type=\"URL\" data-id=\"https:\/\/www.forwardai.com\/blog\/wp-admin\/post.php?post=599&amp;action=edit\" target=\"_blank\" rel=\"noreferrer noopener\">Traditional SBA &amp; 7 (A) Loans and Microloans<\/a>,\u00a0SBA\u00a0Express\u00a0Bridge Loans,<\/strong>\u00a0Facebook Small Business Grants Program, Amazon Neighborhood Small Business Relief Fund, James Beard Foundation Relief Fund, NYC Small Business Continuity Loan Fund and a lot more.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Besides, you can also assist your clients in securing other business financing options to get extra money during and after the pandemic such as\u00a0<strong><a href=\"https:\/\/www.forwardai.com\/knowledge-center\/blog\/forwardai-predict\/a-complete-guide-to-business-line-of-credit\/\" data-type=\"URL\" data-id=\"https:\/\/www.forwardai.com\/blog\/wp-admin\/post.php?post=593&amp;action=edit\">Business lines of credit<\/a>,\u00a0<a href=\"https:\/\/www.forwardai.com\/knowledge-center\/blog\/forwardai-predict\/a-complete-guide-to-business-credit-cards\/\" data-type=\"URL\" data-id=\"https:\/\/www.forwardai.com\/blog\/wp-admin\/post.php?post=590&amp;action=edit\">Business credit cards<\/a>,\u00a0<a href=\"https:\/\/www.forwardai.com\/knowledge-center\/blog\/forwardai-predict\/a-complete-guide-to-merchant-cash-advance\/\" data-type=\"URL\" data-id=\"https:\/\/www.forwardai.com\/blog\/wp-admin\/post.php?post=748&amp;action=edit\">Merchant cash advance<\/a>,\u00a0<a href=\"https:\/\/www.forwardai.com\/knowledge-center\/blog\/forwardai-predict\/a-complete-guide-to-small-business-term-loans\/\" data-type=\"URL\" data-id=\"https:\/\/www.forwardai.com\/blog\/wp-admin\/post.php?post=596&amp;action=edit\">Business\u00a0 Term Loan<\/a>,\u00a0<a href=\"https:\/\/www.forwardai.com\/knowledge-center\/blog\/forwardai-predict\/a-complete-guide-to-short-term-business-loans\/\" data-type=\"URL\" data-id=\"https:\/\/www.forwardai.com\/blog\/wp-admin\/post.php?post=583&amp;action=edit\">Short Term Loan<\/a>,\u00a0<a href=\"https:\/\/www.forwardai.com\/blog\/wp-admin\/post.php?post=758&amp;action=edit\" data-type=\"URL\" data-id=\"https:\/\/www.forwardai.com\/blog\/wp-admin\/post.php?post=758&amp;action=edit\">Invoice Financing<\/a>\u00a0<\/strong>and\u00a0<strong><a href=\"https:\/\/www.forwardai.com\/knowledge-center\/blog\/forwardai-predict\/a-complete-guide-to-equipment-financing\/\" data-type=\"URL\" data-id=\"https:\/\/www.forwardai.com\/blog\/wp-admin\/post.php?post=1072&amp;action=edit\">Equipment financing<\/a>.<\/strong><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">During these challenging times, by listening, understanding and solving your client\u2019s financial needs, you will not only help creating a strong financial foundation during this crisis but provide yourself an amazing opportunity to build a successful and long term relationship as an accountant\/financial advisor.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Image: GraphicStock.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve probably heard the saying, \u201cA friend in need is a friend indeed.\u201d It turns out to be true in the present scenario for advisors and their clients. Keeping your clients calm and supporting them in this once-in-a-generation health and economic crisis could go a long way for both of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-773","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Help Your Clients With Advisory Services During Challenging Times - ForwardAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.forwardai.com\/knowledge-center\/blog\/how-to-help-your-clients-with-advisory-services-during-challenging-times\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Help Your Clients With Advisory Services During Challenging Times - ForwardAI\" \/>\n<meta property=\"og:description\" content=\"You\u2019ve probably heard the saying, \u201cA friend in need is a friend indeed.\u201d It turns out to be true in the present scenario for advisors and their clients. 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