{"id":713,"date":"2021-06-05T16:59:25","date_gmt":"2021-06-05T16:59:25","guid":{"rendered":"https:\/\/www.forwardai.com\/blog\/?p=713"},"modified":"2023-01-03T05:39:53","modified_gmt":"2023-01-03T05:39:53","slug":"10-key-metrics-every-small-business-should-track-during-challenging-times","status":"publish","type":"post","link":"https:\/\/www.forwardai.com\/knowledge-center\/blog\/10-key-metrics-every-small-business-should-track-during-challenging-times\/","title":{"rendered":"10 Key Metrics Every Small Business Should Track During Challenging Times"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672724178629-7a041aaf80524a8474b3f841490b3b79-1-300x200.jpg\" alt=\"10 Key Metrics Every Small Business Should Track During Challenging Times\" width=\"743\" height=\"495\" class=\" wp-image-6063 aligncenter\" srcset=\"https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672724178629-7a041aaf80524a8474b3f841490b3b79-1-300x200.jpg 300w, https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672724178629-7a041aaf80524a8474b3f841490b3b79-1-1024x683.jpg 1024w, https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672724178629-7a041aaf80524a8474b3f841490b3b79-1-768x512.jpg 768w, https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672724178629-7a041aaf80524a8474b3f841490b3b79-1-1536x1024.jpg 1536w, https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672724178629-7a041aaf80524a8474b3f841490b3b79-1-2048x1365.jpg 2048w, https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672724178629-7a041aaf80524a8474b3f841490b3b79-1-360x240.jpg 360w, https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672724178629-7a041aaf80524a8474b3f841490b3b79-1-272x182.jpg 272w\" sizes=\"auto, (max-width: 743px) 100vw, 743px\" \/><\/p>\r\n<p>Nobody ever predicted a pandemic of this proportion that would change our lives and work culture forever. The effect of this outbreak is having a profound and serious impact on businesses all over the world and the global economy is already facing an economic turndown worse than the great depression.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Business owners who have experience surviving their businesses during such hardships\/crisis in the past are adopting different\u00a0<a href=\"https:\/\/www.forwardai.com\/knowledge-center\/blog\/forwardai-predict\/5-smart-ways-small-businesses-can-rebuild-their-financial-health-post-covid-19\/\"><strong>strategies to mitigate financial risks<\/strong><\/a>\u00a0that could certainly come handy. If your business has never experienced such an economic downturn, it doesn\u2019t mean you have to face this economic crisis alone.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Though your business is affected by the novel coronavirus, it\u2019s not the only statistic to measure your company\u2019s current performance. A single metric can\u2019t reveal much insight and you require a thorough analysis and examine several statistics together to get a clear picture of your business\u2019 ability to run and survive in challenging times.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Consumer Behaviour Trends\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">COVID-19 has changed consumer\u2019s attitudes, behaviors, and purchasing &amp; spending habits around the world. It is important to look at and track consumer behavior trends to know how these can impact your small business during and post-pandemic and take necessary steps to overcome these obstacles for business success.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Purchasing Patterns:\u00a0<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Due to this unprecedented time, shopping behaviors are evolving. Consumers only buying local, what they really need, avoiding going to the market, and embracing digital eCommerce.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Through behavioral data analysis amid\u00a0and post-pandemic, you can extract deeper consumer information and present a more personalized experience to your customers.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Consumer Confidence:\u00a0<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">COVID-19 has adversely affected consumer confidence. Income changes, leisure time, and stay-at-home orders are immensely influencing attitudes and behaviors of the consumers.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">When consumer confidence is low, they spend less and feel more financially unstable. This metric can be an indicator of the estimated demand for your products now and in the future.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Consumer Spending:\u00a0<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">With new strict social distancing measures &amp; restrictions, spending is down across all the industries. Moreover, as companies laying off employees and dramatic unemployment hitting people of all ages, consumers are left with lower disposable income, which is hurting the entire economy.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Consumer spending is one of the most important driving forces for your business\u2019 growth and provides you valuable insights about your products and services, so it\u2019s vital that you measure and track it both during normal and hard times.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Your Business\u2019 Financial Performance Indicators<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Along with regional and global consumer behavior trends, you need to track and improve certain financial metrics to become financially independent in this harsh and weird time.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Cash Flow:<\/strong>\u00a0<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It\u2019s essential to monitor and analyze cash flow that\u2019s coming in and out of your business each month, week, or day in challenging times. This KPI reveals how well your company generates cash to pay its obligations and fund its operating expenses.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you fail to manage your cash flow now, you will most likely not survive later. It\u2019s always a great idea to\u00a0<a href=\"https:\/\/www.forwardai.com\/forwardly\"><strong>leverage technology<\/strong><\/a>, improve your accounts receivable, delay your payables, and<strong>,\u00a0<\/strong>if needed, consider adequate\u00a0<strong><a href=\"https:\/\/www.forwardai.com\/forwardly\">small business financing<\/a><\/strong>\u00a0to\u00a0<strong><a href=\"https:\/\/www.forwardai.com\/knowledge-center\/blog\/forwardai-predict\/top-4-tips-to-manage-cash-flow-for-smes-and-startups\/\">manage your small business\u2019 cash flow<\/a>.<\/strong><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Sales Revenue:\u00a0<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It\u2019s undeniably one of the most important financial metrics because it measures your business\u2019s ability to increase revenue over a fixed period of time.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Selling, in itself, is difficult and selling in a difficult environment can be a nightmare. If you\u2019re successful in just maintaining your total sales or let alone increasing it, you can survive your business in a tough economy. On the contrary, if your sales are down, you have to update your strategies to maximize sales.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Net Profit Margin:<\/strong>\u00a0<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It is a profitability metric used to calculate the percentage of profit a company earned from its total revenue. It is the percentage of revenue remaining after all expenses have been deducted from total revenue.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tracking Net Profit Margin during a recession is a great way to predict how much actual profit you made on sales after deducting all expenses. You can also measure whether your income exceeds the costs of running a business.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Unpaid Invoices:\u00a0<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tracking and monitoring your unpaid invoices is the first step in improving the way you manage it. Not receiving payments on time can be a huge setback for your business. If you\u2019ve been struggling with any aspect of your business accounts receivable process, tracking and\u00a0following some best practices\u00a0to make invoicing easier will help. An ideal invoicing system helps you in a myriad of ways, from getting paid faster and sending invoices quicker to tracking cash flow and improving security.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Other Business Metrics<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The secret of a successful business is not only bringing new customers but retaining existing customers too. If you want to run and survive your business in tough times, measuring customer loyalty with key customer retention metrics is crucial.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Customer Loyalty and Retention:\u00a0<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Customer Retention Rate (CRR) is an ideal metric to start measuring your customer loyalty. It reflects the percentage of customers who remained loyal over a specific period of time. By lowering the prices, quickly shipping your products, providing better customer service, and offering loyalty programs, you can improve customer loyalty and retention in challenging times.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Employee Happiness:\u00a0<\/strong>\u00a0<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pandemic has affected everyone including your employees. Always remember that a happy employee is a productive employee.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">When times are tough and company layoffs are in the news every day, measuring this metric will help you keep your employees engaged, focused, and motivated and bring out the best of your business.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Digital Presence:\u00a0<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">COVID-19 proved how important it is to have a digital presence in your business. Though society is in its re-opening phase, the government\u2019s lockdown orders have taught us that we must adopt digital presence to survive with no little boot-traffic.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You need to figure out how you can leverage online platforms to sell and market your products and services. Remember, the future is online and you\u2019ll have to create a digital presence sooner or later to keep your business afloat and running.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">While these business metrics let you improve your business\u2019 overall results during a crisis and help you make intelligent decisions, it\u2019s not that they will definitely or dramatically change your financial situation. Ensure you have a solid financial backbone and business plan so you can withstand any up and coming cash crisis.<\/p>\r\n<table class=\"table-warning\">\r\n<tbody>\r\n<tr style=\"height: 44px;\">\r\n<td style=\"width: 651px; height: 44px;\"><strong>Having trouble with managing cash flow?<\/strong> Forwardly is the one-stop cash flow management platform designed for small businesses, so you can improve your cash flow with ease and bring certainty to the business&#8217;s future. <a href=\"https:\/\/www.forwardai.com\/forwardly\"><strong>Sign up now for free.<\/strong><\/a><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>Image: graphicstock.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Nobody ever predicted a pandemic of this proportion that would change our lives and work culture forever. The effect of this outbreak is having a profound and serious impact on businesses all over the world and the global economy is already facing an economic turndown worse than the great depression. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-713","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Key Metrics Every Small Business Should Track During Challenging Times - ForwardAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.forwardai.com\/knowledge-center\/blog\/10-key-metrics-every-small-business-should-track-during-challenging-times\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Key Metrics Every Small Business Should Track During Challenging Times - ForwardAI\" \/>\n<meta property=\"og:description\" content=\"Nobody ever predicted a pandemic of this proportion that would change our lives and work culture forever. 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