{"id":24,"date":"2021-06-05T18:20:26","date_gmt":"2021-06-05T18:20:26","guid":{"rendered":"https:\/\/www.forwardai.com\/blog\/?p=24"},"modified":"2022-12-26T09:55:37","modified_gmt":"2022-12-26T09:55:37","slug":"reporting-cash-flow-and-your-business-financial-health","status":"publish","type":"post","link":"https:\/\/www.forwardai.com\/knowledge-center\/blog\/reporting-cash-flow-and-your-business-financial-health\/","title":{"rendered":"Reporting, Cash Flow and Your Business\u2019 Financial Health"},"content":{"rendered":"\r\n\r\n\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672048074896-4f6376ca3a5fc8e580e9036de18caf79-1-300x206.jpg\" alt=\"Reporting, Cash Flow and Your Business\u2019 Financial Health\" width=\"697\" height=\"478\" class=\" wp-image-6034 aligncenter\" srcset=\"https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672048074896-4f6376ca3a5fc8e580e9036de18caf79-1-300x206.jpg 300w, https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672048074896-4f6376ca3a5fc8e580e9036de18caf79-1-1024x702.jpg 1024w, https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672048074896-4f6376ca3a5fc8e580e9036de18caf79-1-768x527.jpg 768w, https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672048074896-4f6376ca3a5fc8e580e9036de18caf79-1-1536x1054.jpg 1536w, https:\/\/www.forwardai.com\/knowledge-center\/wp-content\/uploads\/2021\/06\/c-41604-1672048074896-4f6376ca3a5fc8e580e9036de18caf79-1-2048x1405.jpg 2048w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/p>\r\n<p>While you know that the financial health of your business is important, it\u2019s actually a pretty difficult topic to discuss. Business financial health involves all sorts of accounting and financial terms, which don\u2019t always roll off the tips of everyone\u2019s tongues. But, more than that, most business simply have no idea where to start.<\/p>\r\n\r\n\r\n\r\n<p>Rather than waiting until you have a cash flow crisis, using insights and analysis can help you better understand the\u00a0<strong><a href=\"https:\/\/www.forwardai.com\/forwardly\">financial health<\/a><\/strong>\u00a0of your business.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>What is business financial health and how do you measure it?\u00a0<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Like 64.4% of businesses, you use accounting\u00a0<strong><a href=\"https:\/\/www.statista.com\/statistics\/623268\/software-usage-in-us-smes\/\" data-type=\"URL\" data-id=\"https:\/\/www.statista.com\/statistics\/623268\/software-usage-in-us-smes\/\">software<\/a><\/strong>\u00a0to help track financial health by systematically recording your income and expenses and other crucial data. In turn, this information becomes the foundation for key financial statements, like your\u00a0<strong><a href=\"https:\/\/www.forwardai.com\/knowledge-center\/blog\/forwardai-predict\/balance-sheet-basics-for-business-owners\/\">balance sheet<\/a><\/strong>, <strong><a href=\"https:\/\/www.forwardai.com\/knowledge-center\/blog\/forwardai-predict\/income-statement-an-overview\/\">profit and loss statement<\/a><\/strong>\u00a0and\u00a0cash flow statement.<\/p>\r\n\r\n\r\n\r\n<p><em><strong>Learn how to\u00a0read a <a href=\"https:\/\/www.forwardai.com\/knowledge-center\/blog\/forwardai-predict\/how-to-read-a-cash-flow-statement\/\">cash flow statement<\/a>\u00a0and what cash flow forecasting can tell you about your business\u2019 financial health.\u00a0<\/strong><\/em><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Why should you routinely review your business\u2019 financial statements?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>According to Mike Kappel, CEO of Patriot Software, the best way to\u00a0<strong><a href=\"https:\/\/www.forbes.com\/sites\/mikekappel\/2017\/03\/08\/6-ways-to-measure-small-business-success\/#20659bb718f4\">measure success<\/a><\/strong>\u00a0and overall financial health is to look at your financial statements.<\/p>\r\n\r\n\r\n\r\n<p>\u201cMeasuring business performance means checking out the money flow (cash flow) of your business. If you want to see how profitable your business is, check out the financial statements.\u201d<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>The challenge with financial statements and financial health<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>While most business owners recognize the significance of reviewing their financials, business coach Adam Sonnhalter notes that he and his business partner have seen:<\/p>\r\n\r\n\r\n\r\n<p>\u201cGrown, husky men cry when we ask them to tell us what they see on their\u00a0<strong><a href=\"https:\/\/smallbiztrends.com\/2017\/05\/understand-financial-statements.html\">financial statements<\/a><\/strong>\u00a0and tell us what the numbers mean.\u201d<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>The difference between financial statements and financial reports<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>In truth, the terms are often used interchangeably. However, in the world of business accounting and determining financial health, there are <strong><a href=\"http:\/\/pakaccountants.com\/difference-between-financial-report-financial-statement\/\" data-type=\"URL\" data-id=\"http:\/\/pakaccountants.com\/difference-between-financial-report-financial-statement\/\">inferred\u00a0differences<\/a><\/strong>.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Financial statements are often considered internal documents intended for stakeholders within the business itself.<\/li>\r\n<li>Building upon, summarizing and visualizing the data from within the business statements, a financial report (business assessment) is most often used to quantify or substantiate the business\u2019 performers to external stakeholders, like lenders.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>Financial assessments and analysis, like\u00a0<strong><a href=\"https:\/\/www.forwardai.com\/forwardly\" data-type=\"URL\" data-id=\"https:\/\/www.forwardai.com\/predict\">cash flow forecasting<\/a><\/strong>, bridge the gap between having the numbers in hand and actually having a handle on what they really mean. When financial insights are presented in a clear, concise report, it\u2019s easier for business owners to see what these numbers are telling them about the financial health of their company.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p>Although in a textbook sense, reports have traditionally been used to provide information to third-parties, the financial analysis and insights within the reports are also highly valuable to the businesses themselves. After all, you can\u2019t make informed decisions if you don\u2019t have the right information in the first place.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Putting all the pieces together for better financial health\u00a0<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>In order to get the information you need to measure your company\u2019s financial health, you need to know what you\u2019re looking for, where to find it and what it all means.<\/p>\r\n<p><em>Read more:\u00a0<\/em><em><strong><\/strong><strong><a href=\"https:\/\/www.smansha.com\/blog\/business-financial-health\/5-stories-your-financial-statements-tell\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">5 Stories Your Financial Statements Tell<\/a><\/strong><\/em><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>The four main indicators of a business\u2019 financial health<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>In an article written for\u00a0<a href=\"https:\/\/www.investopedia.com\/articles\/investing\/061916\/what-best-measure-companys-financial-health.asp\" data-type=\"URL\" data-id=\"https:\/\/www.investopedia.com\/articles\/investing\/061916\/what-best-measure-companys-financial-health.asp\">Investopedia<\/a>, contributor J.B. Maverick writes that liquidity, solvency, profitability and operating efficiencies are the four main areas that should be examined to determine a business\u2019 overall and long-term financial health.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Liquidity\u00a0<\/strong>\u2014 The amount of cash or assets easily convertible into cash that a company has available in order to meet short-term obligations.<\/li>\r\n<li><strong>Solvency\u00a0<\/strong>\u2014 A company\u2019s ability to meet long-term payment responsibilities.<\/li>\r\n<li><strong>Operating efficiency\u00a0<\/strong>\u2014 A measure of how much profit the company makes with each transaction, once the cost of production or providing the services is accounted for.<\/li>\r\n<li><strong>Profitability\u00a0<\/strong>\u2014 Put simply, this is whether or not the company is making money.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Your financial statements \u2014 what they are and what they tell you<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>There are three financial statements that a business should produce and review on a regular basis for the data needed to measure financial health and inform better decision making in relation to your financial health.<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>A\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/f\/financial-statements.asp\">balance sheet<\/a>\u00a0(statement of financial worth or statement of net worth) compares a company\u2019s assets to its debts detailing what it owns versus what it owes. Assets are listed in order of liquidity (how quickly they can be converted to cash) while liabilities are listed in the order in which they\u2019ll be paid.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p>A balance sheet is often described as a \u201csnapshot\u201d of one particular point in time in a company\u2019s financial health. The date at the top of the balance sheet tells you the period of time (year, quarter or month) for which the information applies.<\/p>\r\n\r\n\r\n\r\n<p>A business\u2019 working capital ratio (assets divided by liabilities) is derived from the information provided in the balance sheet.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>While a balance sheet shows how well a business is managing its liabilities, a profit and loss statement (P&amp;L statement, income statement or statement of operations) tracks revenues, costs and expenses over a quarter or fiscal year, providing measures of profitability.<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>Answering the question, \u201cIs this business profitable?\u201d \u2014 a P&amp;L statement starts with top-line revenue items from which the costs of doing business, such as costs of goods and services (COGS), taxes and other operating expenses are deducted. The resulting amount is the famous \u201cbottom line.\u201d<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p>Gross profit margin (gross profit divided by revenues), operating profit margin (operating earnings divided by revenue), net profit margin (net profit divided by revenue) and operating ratio (operating expenses divided by net sales) are generated from a business\u2019 P&amp;L statement.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>A\u00a0<a href=\"https:\/\/financial-dictionary.thefreedictionary.com\/cash+flow+statement\" data-type=\"URL\" data-id=\"https:\/\/financial-dictionary.thefreedictionary.com\/cash+flow+statement\">cash flow statement<\/a>\u00a0(statement of cash flow) is the third document in this trifecta. By comparing metrics from a business\u2019 operations, purchasing and borrowing activities (merging the balance sheet and P&amp;L statement) it shows where a company\u2019s money comes from and where it\u2019s going (or has gone).<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p>A company\u2019s\u00a0<a href=\"https:\/\/quickbooks.intuit.com\/ca\/resources\/cash-flow\/cash-flow-ratio-financial-health\/\">cash flow ratio<\/a>\u00a0(operational cash flow or free cash flow) represented as the operating cash flow divided by current liabilities is considered a measure of operational efficiency and solvency.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>The difference between cash flow and profitability<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Cash flow\u00a0and profit are not the same things, especially in relation to financial health. Unlike a balance sheet or P&amp;L statement which are static \u2014 a cash flow statement shows movement by accounting for funds coming in or out of the business as credit, such as paid or unpaid invoices.<\/p>\r\n\r\n\r\n\r\n<p>It\u2019s entirely possible for a profitable business to have\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/280458\" data-type=\"URL\" data-id=\"https:\/\/www.entrepreneur.com\/article\/280458\">limited cash flow<\/a>, especially if a business\u2019 inventory, accounts receivable or fixed assets are growing rapidly. Unlike Fortune 500 companies with large cash reserves,\u00a0<a href=\"https:\/\/www.inc.com\/entrepreneurs-organization\/critical-differences-between-cash-flow-profit.html\" data-type=\"URL\" data-id=\"https:\/\/www.inc.com\/entrepreneurs-organization\/critical-differences-between-cash-flow-profit.html\">independently owned<\/a>\u00a0businesses are more likely to reinvest their funds into their business \u2014 as a result, they are also more likely to be cash poor.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>What financial reporting can tell you about your business\u2019s financial health<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>A financial report takes the information in a business\u2019 financial statements and translates them into analysis and insights. A cash flow forecast, like the one\u00a0generated by <a href=\"https:\/\/www.forwardai.com\/\">ForwardAI<\/a>, puts your cash flow, debts, assets and other factors related to financial health front and center.<\/p>\r\n\r\n\r\n\r\n<p>The assessments we generate are a visual way to help you understand the metrics that matter most to your business\u2019 financial health.\u00a0In your report (pictured earlier in this post), you\u2019ll find charts, graphs and other breakdowns that help give you the big picture of what you need to know in order\u00a0to make the right decisions for your business.<\/p>\r\n<table class=\"table-warning\">\r\n<tbody>\r\n<tr style=\"height: 44px;\">\r\n<td style=\"width: 651px; height: 44px;\"><strong>Try our FREE cash flow forecasting tool designed for small businesses.<\/strong> Stop wasting time crunching numbers and start forecasting in minutes with Forwardly \u2013 all you need to get started is to log into your accounting software. <a href=\"https:\/\/www.forwardai.com\/forwardly\"><strong>Sign up now for free.<\/strong><\/a><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n\r\n\r\n\r\n<p><em>This article is intended to be informational only and does not replace the expertise that comes from working with an accountant, bookkeeper or financial professional.<\/em><\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p><span>Image: GraphicStock.<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>While you know that the financial health of your business is important, it\u2019s actually a pretty difficult topic to discuss. Business financial health involves all sorts of accounting and financial terms, which don\u2019t always roll off the tips of everyone\u2019s tongues. But, more than that, most business simply have no [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-24","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reporting, Cash Flow and Your Business\u2019 Financial Health - ForwardAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.forwardai.com\/knowledge-center\/blog\/reporting-cash-flow-and-your-business-financial-health\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reporting, Cash Flow and Your Business\u2019 Financial Health - ForwardAI\" \/>\n<meta property=\"og:description\" content=\"While you know that the financial health of your business is important, it\u2019s actually a pretty difficult topic to discuss. 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