{"id":155,"date":"2021-06-06T14:11:27","date_gmt":"2021-06-06T14:11:27","guid":{"rendered":"https:\/\/www.forwardai.com\/blog\/?p=155"},"modified":"2022-12-23T10:46:52","modified_gmt":"2022-12-23T10:46:52","slug":"10-cash-flow-questions-every-business-should-ask","status":"publish","type":"post","link":"https:\/\/www.forwardai.com\/knowledge-center\/blog\/10-cash-flow-questions-every-business-should-ask\/","title":{"rendered":"10 Cash Flow Questions Every Business Should Ask"},"content":{"rendered":"\r\n
\"Cash<\/figure>\r\n\r\n\r\n\r\n

Ideally, as a small business owner, you\u2019ll know a lot about your company\u2019s financials. But no matter how much time you spend deep in the books, there are some cash flow questions that you should absolutely be able to answer. They\u2019re important because they\u2019ll give you a picture of your business\u2019s financial health, and enable you to make important adjustments both short- and long term.<\/p>\r\n\r\n\r\n\r\n

Forwardly provides deep insights into your cash flow \u2013 and since answering cash flow questions is our job, we believe this is financial info you need to know inside, outside, and maybe even upside down.<\/p>\r\n\r\n\r\n\r\n

1. What is my cost of goods sold (COGS)?<\/strong><\/h2>\r\n\r\n\r\n\r\n

What it is:<\/strong>\u00a0Cost of goods sold<\/a><\/strong>, otherwise known as COGS, enables a business owner to understand how much they\u2019re spending to produce a certain product or develop a certain service. It\u2019s a comprehensive measurement, taking into account not only your cost of materials and any packaging, but, perhaps most importantly, your cost of labor.<\/p>\r\n\r\n\r\n\r\n

Why it matters:<\/strong>\u00a0Among the cash flow questions you\u2019ll ask yourself, understanding your COGS will give you an excellent starting point to make other adjustments. Especially if you\u2019re an inventory-intensive business,\u00a0COGS<\/a><\/strong>\u00a0is a massive piece of your cash flow \u2013 particularly, the cash that you\u2019re burning. You\u2019ll gain insights into your inventory turnover, see how much you\u2019re actually spending on the labor that\u2019s powering your production, and understand where you need to start marking adjustments.<\/p>\r\n\r\n\r\n\r\n

2. What is my cash flow operating margin?<\/strong><\/h2>\r\n\r\n\r\n\r\n

What it is:<\/strong>\u00a0Your\u00a0cash flow margin<\/a><\/strong>\u00a0is the average difference between income and expenses. It (almost) goes without saying that this number needs to be positive, and the larger it is, the better. You can think of this as your \u201cwiggle room\u201d \u2013 so if, for instance, an invoice doesn\u2019t get paid on time, you don\u2019t have to scramble to keep the lights on. You can see this either as a dollar or a percentage.<\/p>\r\n\r\n\r\n\r\n

Why it matters:<\/strong> According to Forwardly, most small business owners have a margin of $7 between their incomes and expenses<\/a><\/strong>. (That\u2019s the cost of a latte in some cities!) The best way to answer this cash flow question is by keeping an extremely close watch on your cash flow \u2013 and if you can do it in real time, you\u2019ll never come too close to the edge. That way, if you need to bring down your expenses, for instance, you\u2019ll know ASAP to stay solvent.<\/p>\r\n\r\n\r\n\r\n

3. What is my break-even point?<\/strong><\/h2>\r\n\r\n\r\n\r\n

What it is:<\/strong>\u00a0Your\u00a0break-even point<\/a><\/strong>\u00a0is the number at which your net profits will match your expenses. This is a cash flow question that will enable you to make sure you\u2019re not losing money. This stat can be used in a macro sense \u2013 like your entire company breaking even for the year \u2013 or on a smaller scale, like a production run.<\/p>\r\n\r\n\r\n\r\n

Why it matters:<\/strong>\u00a0Knowing your break-even point enables you to make essential changes to stay solvent. This figure gives you a better estimate of how much you can spend on inventory, expenses, or other necessities before you end up in the red. So long as you\u2019re reaching your break-even point, you\u2019re managing to keep your business operational (even though you\u2019ll need to go beyond the break-even point in order to be profitable).<\/p>\r\n\r\n\r\n\r\n

4. What is my burn rate?<\/strong><\/h2>\r\n\r\n\r\n\r\n

What it is:<\/strong>\u00a0Your\u00a0burn rate<\/a><\/strong>\u00a0is the amount of money you\u2019re spending every month in order to pay for overhead before you can generate positive cash flow from your operations. This is the figure that helps you determine how long you can operate without having a positive balance sheet. Some companies, like those backed by investors, may have a longer burn rate than those that don\u2019t. (It\u2019s a common cash flow question that investors ask to see how far their money will go.)<\/p>\r\n\r\n\r\n\r\n

Why it matters:<\/strong>\u00a0Your burn rate lets you know how long you can keep the lights on before you run out of money. Many small businesses take a while before they become profitable, which means they rely on a steady, low burn rate to help them get started. If your burn rate is shorter than the period it will take for your business to turn a profit, you\u2019ll need to readjust your spending to keep your company in operation.<\/p>\r\n\r\n\r\n\r\n

5. Am I generating cash or spending it?<\/strong><\/h2>\r\n\r\n\r\n\r\n

What it is:<\/strong>\u00a0This cash flow question is pretty straight forward \u2013 but no less important. You\u2019ll need to look at your financial statements to understand whether you\u2019re spending more than you\u2019re generating. Of course, spending money is an unavoidable aspect of running a business \u2013 particularly if you have overhead to pay for and raw materials to buy \u2013 but you should have a good sense of how much you\u2019re spending.<\/p>\r\n\r\n\r\n\r\n

Why it matters:<\/strong>\u00a0Expenses add up quick. You have to make sure you\u2019re generating cash when you\u2019re spending it at the same time. If your expenses are equal to or greater than the money you\u2019re generating, you\u2019ll have trouble building enough capital to continue growing (or even stay in business).<\/p>\r\n\r\n\r\n\r\n

6. What are the debts on my balance sheet?<\/strong><\/h2>\r\n\r\n\r\n\r\n

What it is:<\/strong>\u00a0Your debts are any sums of money you owe to an individual, creditor, or vendor. Whenever you can\u2019t pay your debts in full, they end up on your balance sheet. This can take the form of unpaid invoices, credit card bills, loans, or any other payments you\u2019re making to another party.<\/p>\r\n\r\n\r\n\r\n

Why it matters:<\/strong>\u00a0You need to intimately know the debt you\u2019re carrying as a business owner. Any revenue you bring in will be offset by the amount of debt you hold, which means that you have less money to spend in the long run. The less debt you carry, the more financially healthy your company is. Paying off those debts also frees up your cash flow and increases your margin.<\/p>\r\n\r\n\r\n\r\n

7. What are the patterns in my accounts receivables?<\/strong><\/h2>\r\n\r\n\r\n\r\n

What it is:<\/strong>\u00a0Most businesses experience financial patterns, and getting paid by clients and vendors is no exception. If you invoice on Net 30 or Net 60-day periods (what\u2019s also known as\u00a0trade credit<\/a><\/strong>), odds are that you\u2019ll see patterns emerge as you wait for payment. For instance, there will be some customers who are habitually late, or you might find more seasonality than you expected. Some of these patterns are avoidable through different billing terms, while others are an unavoidable part of running a business.<\/p>\r\n\r\n\r\n\r\n

Why it matters:<\/strong>\u00a0If you see patterns in your accounts receivables, you may be able to pinpoint specific months or quarters where money is tight as you wait for payments to come in. This can negatively impact your cash flow, as you can\u2019t keep a steady budget when payments change drastically from time to time. The more you can stabilize your incoming cash, the better you can forecast your revenue and keep your books balanced. You\u2019ll also be able to tell if you need to take action to adjust these patterns, like negotiating payment terms or offering incentives for customers to pay early.<\/p>\r\n\r\n\r\n\r\n

8. What are my revenue streams?<\/strong><\/h2>\r\n\r\n\r\n\r\n

What it is:<\/strong>\u00a0A\u00a0revenue stream<\/a><\/strong>\u00a0is a way in which your company makes money. Let\u2019s say you run a sporting goods store: You make money selling running shoes in the spring, and teach skiing lessons in the winter. These are two revenue streams, as they both bring money into your business in different ways.<\/p>\r\n\r\n\r\n\r\n

Why it matters:<\/strong>\u00a0Diversifying your revenue streams helps you in several ways: generating more and different types of income to help with cash flow, but also (hopefully) future-proofing your business in case one stream falters. If one element of your business stops being as profitable as the others, you still have other parts of the company that brings in money. Diverse revenue streams serve as a bulwark against seasonal trends and volatile market conditions. Deeply understanding the sources of your revenue can help you make future predictions, and also help you hedge against potential downturns.<\/p>\r\n\r\n\r\n\r\n

9. What are my short-term and long-term goals?<\/strong><\/h2>\r\n\r\n\r\n\r\n

What it is:<\/strong>\u00a0Simply running a business day-to-day isn\u2019t enough. To truly grow your operation, you\u2019ll need to develop specific short- and long-term goals that are measurable, attainable, and realistic. you\u2019re able to create targets that can help propel your company forward. Basically, you want to understand where you\u2019ve been, where you\u2019re heading, and where you want to head.<\/p>\r\n\r\n\r\n\r\n

Why it matters:<\/strong>\u00a0Short- and long-term goals should help guide your decision making on a weekly, monthly, quarterly, and yearly basis. They serve as a target for where you want your business to be in the future. Goals like these help you determine where your company is going as well as how it will get there. You\u2019ll also be able to see if you have both the strategy and the capital in place to reach those goals.<\/p>\r\n\r\n\r\n\r\n

10. Where are my data blind spots?<\/strong><\/h2>\r\n\r\n\r\n\r\n

What it is:<\/strong>\u00a0Data-driven businesses use analytics to help guide their decisions. Every business has its own metrics for success, as well as\u00a0key performance indicators (KPIs)<\/a><\/strong>\u00a0that help them understand how close they are toward reaching their KPIs. One of the best things about being in business right now is that tools make it easy for business owners to quantify almost every element of your company. But it\u2019s also easy to miss key data points that would help you make informed choices. These are data blind spots.<\/p>\r\n\r\n\r\n\r\n

Why it matters:<\/strong>\u00a0Numbers don\u2019t lie. The more you incorporate data and analytics into your business, the more likely you are to get a full picture of its overall well-being. Even the most data-friendly entrepreneurs are bound to have blind spots, though \u2013 so it\u2019s vital that you understand what insights you\u2019re missing. Plus, merely collecting statistics isn\u2019t enough\u2014it\u2019s what you do with these stats that counts.<\/p>\r\n\r\n\r\n\r\n

Forwardly cash flow tool can help provide clarity around all sorts of cash flow data. The dashboard enables you to monitor real-time financial information about cash flow by hooking into your accounting tool.<\/p>\r\n\r\n\r\n\r\n

Keeping on top of your company\u2019s cash flow requires diligence, maintenance, and the ability to identify issues before they become major financial problems. With ForwardAI, you can track your inflows, outflows, and crucial data points that help you set your long- and short-term goals.<\/a><\/strong><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n
Having trouble with managing cash flow?<\/strong> Forwardly is the one-stop cash flow management platform designed for small businesses, so you can improve your cash flow with ease and bring certainty to the business’s future. Sign up now for free.<\/strong><\/a><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n\r\n\r\n\r\n

The information in this article is not financial advice and does not replace the expertise that comes from working with an accountant, bookkeeper or financial professional.<\/em><\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n

Image: GraphicStock<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Ideally, as a small business owner, you\u2019ll know a lot about your company\u2019s financials. But no matter how much time you spend deep in the books, there are some cash flow questions that you should absolutely be able to answer. 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